Resources
HB-Inbound_Marketing
If you answered the latter, then you’re ready for inbound marketing. Inbound marketing is theintegration of search engine optimization (SEO), social media tactics and content creation. Each of thesetactics is a proven performer when separately implemented. But, when strategically synchronized, theresult is significantly reduced costs, increased sales, and improved ROI.
This handbook will equip you with a 10-step, research-supported process for creating a transformative,scalable inbound marketing strategy. You will learn:
How inbound channels help customers find and choose you.
- How search, social and content marketing interact with each other to produce ongoingenhanced results.
- How inbound marketing powers the customer engagement cycle across awareness,consideration, inquiry, purchase and retention.