ContentMarketingFramework

  Content fuels and supports marketing automation.

   It’s needed for everything from website content (which marketing automation tracks), to email campaigns, to pay-per-click landing page offers.

   Without content, many of marketing automation’s key components is irrelevant.

   Drip campaigns don’t work if there is no content to drip to leads.

   Lead scoring stops without content for a lead to browse.

   A Content Marketing Platform is a software solution that enables marketers to drive awareness, leads, and revenue from content.

   It makes it much easier and more efficient to supply content downstream to generate and nurture the leads that are converted to opportunities and then revenue by sales.

   A content marketing platform centralizes access to your content, and provides clear analytics to inform your content creation in the future.

  It enables a data-driven, scalable, and multi-channel approach across four process areas: