Resources
DL Campaign Management
1.Owned media is when you leverage a channel you create and control.
2. Earned media is when customers, the press and the public share your content, speak about your
brand via word of mouth, and otherwise discuss your brand. In other words, the mentions are
“earned,” meaning they are voluntarily given by others.
3. Paid media is when you pay to leverage a third-party channel, such as sponsorships and advertising
on third-party sites.