Resources
Content Marketing Plan
What your consumer finds relevant in optimized web content depends on three factors:
Relevancy: people
will spend more time with relevant content and move on from irrelevant content
quickly
Discovery: people
tend to search for the same kinds of things, using similar phrases or keywords,
and they choose content that best matches their queries
Value: people
will share relevant, useful, and interesting content that provides them value
by linking to it or sharing it