Resources
Building_Your_Digital_Bra
CriticalQuestions
When Defining Your Digital
Brand, You Must Focus On:
How Will You Present Yourself?
How Will Your Audience Find You?
What Will Your Audience Think of
You?
Use this document as a foundationfor building your digital brand.
Your Digital Elevator Pitch
Mission: What do you do, for whom, why and how?
Vision: What do you aspire to be as a business?
Core Values: The beliefs and behaviors that are baked into your brand andessential for carrying out your mission and vision.