Resources
ContentMarketing Handbook
This handbook has been produced within the “Content Marketing Expert Project – CMEx“,a project co-funded by the European Commission under the Lifelong Learning Programme,sub-program of Leonardo da Vinci, Transfer of Innovation action, to encourage the spreadof the content culture and to provide a practical tool for the creation of content and theimplementation of the most appropriate and effective content marketing strategy
The Content Marketing Handbook starts from a shared definition of what Content Marketingmeans, how it evolved and how it relates to other marketing practices, what strategies, tools,objectives and benefits it involves today. In a second step the authors conducted researchof current practices worldwide. Finally, they analysed the state of the art, who practices itand how, and they identified good practices and strategies and documented these throughcase studies.